Whether you’ve had your home listed for a while, just listed it, or you’re getting ready to put it out there on the market, it’s important to know that there are some reasons it might not sell.
Even more important is knowing how to avoid those things that might make it more difficult to sell your home.
So today we’re diving into 3 key reasons a home doesn’t sell and exploring how you can prevent these issues from plaguing you as you list your home for sale.
First up, the real estate market.
Not Knowing The Real Estate Market
One of the key reasons your home might not sell is that you aren’t getting a good read on the real estate market.
Did you wait too long to list your home for sale?
Did you try to go it alone with a For Sale By Owner listing?
According to a recent Profile of Home Buyers and Sellers by The National Association of Realtors, For Sale By Owner sales often leave around $80,000 on the table. That means not using an agent could be costing you some serious money. On top of that challenge, not listing with an agent can mean that you don’t fully know how to navigate the current market conditions, and that can impact how quickly you sell your home... if you do it at all.
The best way to avoid running into a problem with the real estate market is to work with an agent who not only knows the ins and outs of the overall market but one who knows the market in the area you’re trying to sell your home in.
So, let’s move from the real estate market to how your agent handles your home sale’s marketing.
Not Getting The Marketing Right
We’ve all seen them, for a moment before we swipe to another house: Homes whose photos look like they were taken on an iPhone 5.
One of the reasons your home might not sell has to do with how you handle the marketing of your home.
So how do you avoid bad marketing moves? Listing with a trusted agent means you’ll have the support of an architectural photographer (who gets the right light and all the right angles for your home photos) to make your home look magazine-worthy.
You’ll also want to be sure your agent (or their team) have the capacity to tackle things like internet marketing (From Google Ad Words to Zillow to Facebook and Instagram)
And you’ll want to be sure you’re getting as much foot traffic as you can by listing your home and marketing it in areas where the perfect potential home buyers live.
Simply put: Your agent and their team need to make sure you show up where it counts and look phenomenal when you do.
Now let’s talk about pricing your home. Because that can also impact whether your home sells.
Finding Out The Price Is Wrong
It’s all too common for homeowners to feel like their home is worth more than it is.
Maybe you have memories in that house or you think you can get more in this market than in the past. The solution to bad pricing? Knowing how to calculate your home’s value. A great real estate agent will help you find the appropriate price with less emotion and more purpose: Get your home sold. Get the most you can for it. And make it a streamlined process for you to get there. In fact, as an agent, my fiduciary responsibility is exactly that: To get you the highest price possible for your home.
But if you’ve gone into this process alone and don’t have someone who can give you the true value of your home in an open and honest way, that’s going to be a big obstacle to getting your home sold.
The Big Takeaway
The key thing to remember as you sell your home is that you don’t need to go it alone.
If you’re ready to list your house, I’d love to connect with you.
You can drop me a line here. And when you do, we’ll chat about how you can avoid these 3 pitfalls as you find your way to that amazing “Sold” moment.